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- Digital Marketing
- Marketing Strategy
Maybe your website isn't attracting qualified leads or worse, getting no conversions at all! Bottom line is, it just isn't performing and you have no real idea why. Does this sound like you?
See, often businesses become so familiar with the design and layout of their current website that they can’t see ‘the forest for trees’ and don’t see through their client’s eyes.
Our Website Blueprint process begins with intensive brainstorming sessions with your team to uncover your buyer persona and their real needs. Next, we assess your marketing goals and desired outcomes and from there we plan out your lead generating machine.
“The website blueprint process is a no-brainer. WEBO Digital helped us to think differently so that we built our website for our prospects, not us”
You can expect an engaging collaboration effort between our expert team and yours in which deep and thought driven
discussions along with careful planning will playout. Whilst intensive the outcome of this ensures a problem-free and
efficient development phase.
This is arguably the single most important part of the entire Website Blueprint process. This is where you get down to the nitty-gritty and have to answer some challenging questions to uncover who you are really building your website for… which is, your ideal buyer.
What are the most common questions your sales team is asked on the frontline by your customers? The answers are powerful in terms of building trust and conversion when used smartly.
An in-depth study of companies in the same industry as yours to identify opportunities for growth and improvement. Learn what's worked and what hasn't from others and do it better.
Deep-diving into your goals for your website, this is where you begin to piece together the way your ideal buyer ticks online and how to best structure your website to provide the most frictionless experience possible to convert. Expect some ‘what-if’ questions here.
This part of the process involves looking at each web page required in your website to compliment the ideal ‘buyer journey’ for your prospects and then mapping it all out clearly to show how they all link and function together.
Here we determine with you the single most important number to drive that will grow your business. Everything on your website should be aligned towards influencing your “Magic Metric”
Here is where the details of the website project execution are laid out, enabling you to have a clear understanding of every deliverable that is required from initial design concepts through to after ‘go-live’ warranted support.
This is where the foundational items related to the design of your website are discussed, reviewed and laid out such as brand style guide, colour palettes, fonts, logo/s and more.
A plan for everything required in content for your new website is determined here. Images, copy, videos, lead magnet offers etc. which you already have and what new content is required is set out.
This is our recommendations for the technology platforms to utilise for your website build. Depending on what the objectives of your website (eCommerce, CRM integration etc.) are will determine the complexity of this section.
You will get a picture of what your new website could potentially return for you based upon competitive insights, potential traffic, conversion rates and your average sales value. This helps you to understand the real value of your new website.
Should you choose to engage WEBO Digital for your new website build, this provides you with a firm understanding of the investment amount and timeline to build your new website as per the scope of works provided to get your website created and launched to deliver you qualified leads.
You want your website to be a success right? You want to know that when you ‘go live’ that your website will be not only beautiful and fast but also bring you genuine results to your bottom line. This is exactly what the Website Blueprint process sets up your website’s foundation to deliver.
This process allows you and your team to get fully aligned on the overall strategy of your website including its goals, the layout structure and design outlook before beginning any development. Starting to build without these things squared away…well, anything can happen…and roulette-style too.
Get this detailed step by step guide to understanding and creating your Buyer Persona
"The deciding factor was that they understood our needs. There was no "salesy" perspective and they delivered as promised."
"What we have achieved in 9 months with WEBO Digital, we would have never been able to achieve in the 3 years prior to that"
"With WEBO Digital we know where we're tracking, we have a clear plan and our marketing isn't just flying by the seat of our pants"
The Website Blueprint is a once-off investment of $7,700 inc GST
You come away with a fully inclusive documented plan outlining how to create the best website uniquely crafted for your business of which you can take to your own developer to build if you want to. There is no obligation at all to proceed on to the design and development phase.
But wait … here’s the kicker … because we are so confident in the value our Website Blueprint process delivers we actually deduct the $7,700 from our proposed fee to build your website if you wish to engage us to.
We strive to involve you and your team as much as we possibly can in developing out your Website Blueprint. We extract the wealth of knowledge you and your team have in your heads.
We typically have a number of in-depth meetings over the course of several weeks with clients to complete their Website Blueprint. You can learn more about the process we follow here.
Yes, that is correct. We will not design and develop any websites that have not gone through our Website Blueprint process.
We don’t pretend that the process we follow is the only way to get a website built but we do know it is one that has proven to work with great success time and again. Therefore that’s why we don’t design and develop any custom websites that have not first gone through our Website Blueprint process.
We do this to ensure we provide our clients with the best possible opportunity for their websites to achieve the results they are looking for.
Our Website Blueprint has been developed from over 10 years of experience in designing and developing websites that get results!
We also fully acknowledge that the Website Blueprint process isn’t for everyone and that there are certainly siutations where it just isn’t a good fit.
Do you need a trusted marketing partner to help optimise each step of your marketing process - drive more high-quality traffic, generate more qualified leads and turn more prospects into customers?
We understand marketing can be a challenging area for any business to navigate. Being confident in the direction of your marketing is key to success.