Senior Paid Advertising Specialist

Kathmandu, Nepal

Job Overview

Department

Advertising

Reporting to

Project Management

Job Level

Senior

Employement Type

Full Time

Job Location

Kathmandu, Nepal

Offered Salary

Negotiable

Experience

Minimum Of 3 Years

WEBO Digital is looking for a leader, enthusiastic, committed, and competent candidates to fill the position of  “Senior Paid Advertising Specialist.”

Job Description

  • Plan and develop new ideas to be implemented on paid ads specifically geared towards improving our client’s results with their “Magic Metrics” continually.
  • Build and manage paid search and display campaigns.
  • Monitor and optimise ad campaigns on Google, Facebook, LinkedIn ads, and other PPC platforms daily.
  • Audit campaigns and adjust clients advertising budgets to spend accurately and evenly.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Perform daily account management of pay per click accounts and other search platforms for a variety of clients.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search per client goals.
  • Research competition, investigate benchmarks and provide suggestions and ideas for improvements.
  • Keep pace with search engines and PPC industry trends and developments.
  • Manage and lead the Paid Advertising team to get the best out of every individual
  • Ensure the most effective tools, platforms, and strategies are being utilised to guarantee all advertising initiatives’ success by the department.
  • Ensure the production of high-quality advertising content and materials aligned with the business’s overall goals and objectives.
  • Conduct research and attend industry events and seminars to find new ideas that lead to operational efficiency and goal achievement.

Job Specification

  • Proficient communication level in written and verbal English
  • Proactive natured with meticulous attention to detail
  • Good leadership and teamwork talent skills
  • Good interpersonal skills and willingness to communicate with clients, colleagues and management
  • Strong research skills
  • Ability to work on multiple projects with a highly organised and strong work ethic
  • Adherence to deadlines and the ability to deliver on commitments.
  • Extensive experience in the PPC industry with a proven track record for bringing great results for clients
  • Proficient knowledge of Search Engine Marketing (SEM) and Paid Search (PPC)
  • Proficient in working with popular PPC ad platforms (Google, Yahoo, Bing) and experience with Facebook, LinkedIn and Instagram ads.
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience in generating reports using platforms like Klipfolio and SEMrush
  • Knowledge of basic web technologies such as WordPress
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organisational, project management and time management skills

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