7 Reasons Why Australian Businesses Must Embrace Digital Marketing To SURVIVE In 2021
- Building Trust
- Digital Marketing
- Marketing Strategy
- Sales & Marketing
Here are some points on both SEO and PPC to understand better how it can impact your business and which one is right for you.
It really depends but a better approach is to integrate both SEO and PPC and dominate more real estate in the SERPs.
Although SEO and PPC are used by most companies to be visible online to users, ranking organically for keywords can offer long term advantages.
With organic optimisation, a website can rank higher for longer and it will attract more organic traffic which in turn creates a ‘snowball effect’ with Google rewarding sites that continually are growing traffic. When multiple SEO strategies are combined and working together it ensures that a page stays in the top-ranking results.
Interestingly, statistics show that organic search results generally get more clicks than paid search results because users trust sites that are ranking organically rather than paying to show up in results.
A good SEO strategy will also help your website to appear on page 1 of Google and other search engines. It should be the goal of every good strategy to rank as high as possible on the first page of search engines for your keyword phrases as studies have shown, only 25% of users move to page 2 of Google and the rate decreases drastically as the page number increases.
After all, everyone knows, “The best place to hide a dead body is in Page 2 of Google search results.”
Do you need a trusted marketing partner to help optimise each step of your marketing process - drive more high-quality traffic, generate more qualified leads and turn more prospects into customers?
We understand marketing can be a challenging area for any business to navigate. Being confident in the direction of your marketing is key to success.