Search Engine Optimisation (SEO) vs Pay Per Click (PPC) In 2020
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Businesses of today are no longer just brick and mortar, “mum and pop” stores. Businesses and information today, live and thrive online, in fact, there is a growing number of eCommerce businesses that exist and operate entirely on the internet.
With 1 out of 4 people shopping online in 2020, it literally pays to be online and is business suicide not to be!
Website design is all about building trust, presentation, and user experience. To create a website for your business, you should consider two options, a custom-built vs template website.
When it comes to features, it’s essential to consider the difference between designing and developing a custom website or a template website. There are various pros and cons of custom website and template website designs.
WordPress and other CMS’s allow you to use or buy templates (themes) to create your website or to create a website from scratch to better suit your organisation’s needs.
However, this doesn’t mean that the skillset of writing and understanding good code is no longer important by any stretch when building websites!
CMS platforms like WordPress, Wix, Squarespace, or even Google Sites, provide you with different options to suit your website needs. These options, more or less, have the same capabilities and functions.
The question you should be asking yourself is: What is the difference between custom websites and template websites?
This article will address “Custom-Built” vs “Template” websites. By laying out the pros and cons of both options, we want to provide you with the information to be able to make a well-informed decision!
Template websites are growing in popularity, especially among entrepreneurs, bloggers, small businesses and time-poor people who are in a hurry.
WordPress is one of the most well-known platforms to use a template design. In 2017 estimates showed that 50-60% of websites using a template were using WordPress as the CMS.
Template website designs provide companies with the ability to pick an off the shelf designs with built-in features ready to go.
Template websites are premade webpages or sets of webpages that are essentially clones of a website’s main core framework elements which can then be marginally customised and populated with your own content.
These templates are created by web developers and include crucial aspects like HTML, CSS, and code to make the website function properly.
Above all, it simplifies the web development process through the economy of scale for people who need websites quickly and cheaply without needing anything particularly unique in design, performance or functionality.
Depending on your situation, a template website may be the best option for you.
Template-based websites will give you the opportunity to put together a quick and easy website with a smaller budget. With little need for background knowledge in coding, you can also be comfortable knowing you’ll be able to do most of the work yourself.
However, it’s crucial you are educated and understand when you are considering which way to go for your website.
Below we describe what a custom-built website is and list out some of the most common pros and cons for it.
Custom-built websites are essentially created from scratch (similar to a bespoke tailored suit!) uniquely for your business and generally require a skilled and trusted team to bring it all together.
It begins with deep-dive brainstorming processes and a proper laid-out strategy plan that represents your value and brand.
Basically, it is a creative way to understand your target market, how do you want to reach out to a larger audience, what is the need of your website and how do you want to represent yourself on the digital network.
Custom-built websites are processes that produce a user interface that is unique to the website. Moreover, the experience in response to user inputs (any action by the user) which designers can use to produce an array of outputs. Above all, custom-built websites will provide your own “built from the ground-up website” and provide your users with a much more unique experience.
Although custom website designs will provide you with more flexibility, they will take more time to build as well as more time spent managing them. We will discuss the pros and cons of them below.
With custom-built websites, you have the control and flexibility to design user interfaces that meet the demands of your business and customers. With added features and capabilities, your website can provide more to your user. However, the added features will come at a cost, both in terms of time and money.
With a complete picture of what the differences are between custom-built and template-based websites, you can feel more comfortable with your decision moving forward.
Depending on your company’s needs will determine if either custom-built website designs or template-based websites will be best for you.
The best thing to do is thoroughly review the pros and cons listed above to understand which method will be the best option for you.
If you are still confused, look through some of your most visited websites and look for features that you like. Once you find some that you like, check to see if the website is custom-built or is from a template.
To see which type of website it is, you can use the walkthrough on how to do it on this page.
One of the most important things to consider before building your website and choosing between a template or custom-built website is to consider the overall strategy of your website very carefully!
It’s essential to be sure your website plan supports the overall goals and outcomes you are seeking to achieve with your business.
Unfortunately, we have seen too many websites get built and launched without these hard questions being answered before the project starts. This results in the website never delivering the results that were hoped for.
You can learn more why a well thought out and rock-solid website strategy is so critical to online success in this article we wrote here.
Another essential aspect to consider is website hosting. Website hosting directly affects the results of your investment due to its capacity and limitations on website speed, performance and visitor engagement. Website hosting is something you should be obsessed about…seriously! Discover more why here.
WEBO Digital understands that all situations are different, and there is no one-size-fits-all solution to your business’s website design needs.
If you would like some more help in understanding the difference between a custom website and template website designs so you can make an educated decision on which is the right option for you, reach out to us here.
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