Search Engine Optimisation (SEO) vs Pay Per Click (PPC) In 2020
- Paid Advertising
There’s no doubt that backlinks are still one of the most effective ways to increase organic rankings and traffic in 2020.
SEO experts have always been experimenting with different methods to build backlinks, and sometimes they end up with rubbish and outdated strategies eg. blog comments and scholarship link building.
Earning good quality backlinks can be tricky. There are two basic ways you can achieve this: buy backlinks or earn backlinks the legitimate way.
In this article, we will highlight the legit ways of obtaining backlinks, but let’s first discuss the unrevealed fact that a lot of so-called “SEO gurus” actually buy backlinks.
Heck, if you browse freelancing sites like Fiverr for even 5 minutes, you will quickly find hundreds of people selling backlinks. Just as fast, you’ll also come across the debates about the validity of purchasing backlinks on various SEO forums.
Now, the question is – Should you buy backlinks to boost your SEO?
Many SEO experts believe buying links is bad practice, although some people purchase links for faster results.
Gotch SEO has published an article highlighting the facts. Though buying backlinks might give you quicker results, it is against Google’s Webmaster Guidelines, and Google will penalise you and your site should they detect such activity.
Backlinks are links that link one website to another website as a “referral”.
If someone has outbound links to your website, then you earned have a backlink from them. If you link to another website, then they have a backlink from you.
SEOs, in general, believe backlinks are an essential factor for ranking.
Search engines such as Google take backlinks as “votes” which signals that your page or content is valuable, credible and useful. So in theory, the more “votes” you have, the better your site will rank.
If someone clicks through on an outbound link from that page, search engines follow the link and the page on the other end is discovered and indexed faster.
Search engines revisit popular pages more often than unpopular ones, so getting backlinks from high-quality websites matters!
Backlinks are clickable links. When someone clicks on a link on other reputable websites that link through to your website, you get the referral traffic.
If you do it the right way, you can leverage and drive the most engaged visitors to your own website.
Creating quality content is one of the most effective ways to earn backlinks.
You don’t need to reach out to website admins to gain backlinks if your content delivers value. A link-worthy piece of content is something that provides true value to readers while answering their questions.
Bloggers and website admins won’t hesitate to link to your content from their website if it’s unique, relevant, actionable, and most importantly, offers their own visitors great value.
So, what are some of the common challenges with producing this type of content?
Publishing quality researched content is another technique to attract good backlinks.
This technique might not be feasible for all as it requires a substantial amount of time and human resources although it is completely worth it.
Conduct surveys and case studies, and analyse different data to create a research-based content that can’t be found elsewhere. If you have content with stats and original data, other sites will likely link to your unique, credible and new information.
You will need to carve some time in your schedule for guest blog posting, but it is a tried & trusted method to promote your business/website to a whole new audience and generate backlinks.
You should consider choosing guest posts for websites with high domain authority within your niche.
To find blogs that are accepting guest posts, just do a simple Google search for phrases like –
Simply make a list of blogs you can contribute to, and pitch your ideas for guest blog posting.
Don’t forget to allocate some time to research and find a great topic idea before you make your request. Include a brief description of the post, and convince the site owner that your content will be helpful and engaging to their readers.
A good guest blogging strategy can help you generate a ton of backlinks, helping boost your website traffic.
Creating long, in-depth content is not the only trick to earning backlinks.
Like listicles, researched blogs and infographics are also one of the smartest and easiest methods to achieve them.
Infographics are graphic representations of data or information present knowledge to the readers fast. Infographics, as a form of visual content, are one of the most shared forms of content on the internet. For readers, they are better engaging as well as easier to understand than long-form prose.
Once you have fantastic infographics, you can either reach out to website admins or submit them to one of the many infographic submission websites.
For example, the infographic below, The Daily Routines of Famous Creative People, currently has links from 912 domains.
Bloggers and website admins can use informative infographics for their website and content to make them attractive and authentic.
Backlinko’s Brian Dean first introduced the skyscraper technique. Skyscraper content is a link building strategy that involves improving existing content or making it more comprehensive.
You can do it in various ways. You can add more content, additional resources or tips the original author failed to mention, create the existing content in a different, more scannable format, or refurbish it in a way that is appealing to a more specific audience.
For example, if you want to write a guide on Search Engine Optimisation, type “search engine optimisation” into the Google search bar. The results that come up on the first page are organically strong and should have the most backlinks.
Choose a topic from the first page of the Search engine result and create your content so that it’s 10x better. You can make your content more in-depth and more extended, add authentic data, quality images that the original article is lacking, or add extra information that wasn’t included.
The general idea is to improve the content that already has a huge fan base and outrank the top-performing websites, stealing all their traffic. Cool, right?
As you publish your new in-depth and improved content, you’ll need to reach out to the admins asking for updated links instead, to your superior content.
You can also earn backlinks to your website by writing testimonials for other businesses.
If you like the product/services of other companies, provide them with a testimonial in exchange for a link back to your website.
Testimonials are social proof, and most of the companies display them on important pages, such as homepages or a page dedicated to customer success stories.
Choose products and services related to your business or the ones that help you run your business.
It’s best if you can write testimonials for websites that have strong brand authority. Since such websites also have high ranking authority, associating your website with these big names will give you higher-quality backlinks.
Influencer marketing has been a buzzword for a while now in the digital marketing industry. Yet, many people don’t know exactly what it’s all about.
It is a form of online marketing where popular social media personalities endorse your products or services in exchange for a fee.
Influencers can help you to promote your website, link to it, write about you, share your brand on social media, and more.
Influencer marketing is a powerful form of marketing as the followers of influencers generally rate the influencer’s opinion quite highly.
Researching your competitors and their backlinks opens up enormous opportunities for backlinks.
Similar to the skyscraper technique, you’ll need to create better content than your competitors first and reach out to top websites that are linking to your competitors content. You should then ask them to link to your content explaining and demonstrating to them why your content offers better value and engagement to their visitors.
There are several ways you can stay up to date with your competitors’ link-building strategies, such as the below –
When you discover good link opportunities, you can replicate your competitor’s techniques such as creating useful blogs on the same topic or simply reaching out for guest blog posting.
Studying your competitors backlinking strategy will give you insights to enable you to become better at backlink building than them. Soon, with time and consistency, you will surpass them in the search engine rankings.
Earning backlinks can be a challenging SEO task, but it’s all about taking the right approach.
There are no universal laws or techniques for getting good quality backlinks. You should find the best way to earn backlinks for your website and business after doing your research.
If you have questions or want help with getting started getting your own backlink strategy up and running please don’t hesitate to reach out to our talented team for assistance!
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