Search Engine Optimisation (SEO) vs Pay Per Click (PPC) In 2020
- Paid Advertising
You have carefully planned your site, including all the essential components, yet your conversation rate does not increase…read on to uncover some of the possible reasons why.
When it comes to a business website, the most important thing is to increase your conversion rate and not just improve visual aesthetics. And to achieve the conversion goals, it’s vital to avoid these common mistakes that can hamper a site’s ability to convert visitors into customers.
Here you will find the five web design mistakes ruining your conversion rates:
A page with unnecessary clutter will overwhelm and confuse your website visitors and compel them to leave the site before any conversion takes place. If the landing page has many interactive elements, it pulls the user’s attention to all directions. Most visitors will simply leave your site, and that’s not what you want to happen. Web designers prefer flat design because it delivers a clear and engaging interface to visitors.
A landing page should all work towards directing the visitor toward a single conversion goal and keep them clearly engaged throughout the journey. Always inform the visitors about the solutions you offer to their problems with your products/services in a clear and concise way, making it easier for them to understand.
CTA buttons are an essential part of any website. They direct users to the desired outcomes and increase conversion rates. CTA buttons drive sales, generate leads, and boost revenue for your business. You want to design a CTA button that looks appealing and stands out from the rest of your website.
Creating practical CTA buttons doesn’t need to be a complicated process. As long as you keep your visitors in mind, you’re good to go. Put enough information about what visitors will get from taking the action step and what information they need to provide.
The content must be clear and easy for visitors to understand. Notice how descriptions on eCommerce websites sound boring and mostly generic. Make it unique when you write any product description.
While creating content, focus on your visitors’ desires, goals, fears, and frustrations. When you focus too much on your business and how great you are, you will lose credibility and it becomes harder to convert visitors into customers.
Many businesses use irrelevant images or low-quality images. Images that aren’t of excellent quality will upset your visitors. Likewise, inappropriate images will confuse your readers, making them ponder on what you’re trying to convey. Thus, you need quality original content and relevant images to have a high conversion rate.
Many people use mobile devices over laptops and computers to browse the Internet. You will undoubtedly have low conversion rates if your website is not responsive for mobile phones.
You have to build a mobile-friendly website that adjusts to smaller screens because most users will leave your page if they can’t view or read the content correctly. Therefore, your website must change layouts according to the user’s screen size to maintain and increase conversion rates.
One common web design mistake is making your navigation menu hard to find. If visitors can’t find what they’re looking for, how do you expect them to become your customers?
You must have clear navigation with a simple design and a smooth browsing experience. Let your users know where they are at the site and where they are heading. It should not be confusing, and your audience should be able to easily find what they are looking for.
Lead generation is an essential process to run your business efficiently and profitably in the digital marketing world. Always keep evaluating the various elements of your site to avoid such mistakes as discussed that will kill your incoming lead flow.
Do you need a trusted marketing partner to help optimise each step of your marketing process - drive more high-quality traffic, generate more qualified leads and turn more prospects into customers?
We understand marketing can be a challenging area for any business to navigate. Being confident in the direction of your marketing is key to success.